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Mommy Mayhem: A Magazine for Stay at Home MomsCONCEPT: This magazine is one of a kind with the sole purpose of helping stay at home moms, and single mothers. Giving them ideas for their children, as well as themselves. Tips on relaxation and how to keep yourself from going stir crazy.
READERS- This is aimed at women 18-45 of all ethnicities with a strong emphasis that no matter the age they all have children in common. It is for middle class, and below,. All different interests and focusing on how to drop that baby weight to feel good about yourself again. We want to EMPOWER all the moms out there who don't always feel like they are in control.
COMPETITION- Bay area parent, and Parenting Magazine, however this is aimed specifically at the mothers who have decided to stay home and raise their children, or single mothers who work, but come home and take care of their kids alone. Lets face it not many men read the parenting magazines anyway, so why not make those women feel that much more special, sometimes that is all they need, something for themselves.
Five Advertisers- Las Madres play group, Desatin, Johnson and Johnson, Local Day Spa, Graco
Five Articles-
-Activities that are fun for you and your kids
-10 Great ways to pass the time with your children
-5 ways to help yourself relax when your kids are throwing a tantrum
-5 ways to help stop & prevent your child's next tantrum
-10 minute work outs for the busy mom looking to get her figure back!
COVER- The cover will have a picture of a mom with her kid(s) dressed in bright clothing from and advertiser. Playing in the living room. Title of the magazine running horizontal across the top of the cover in bold lettering. A few blurbs about 4 different articles in the magazine (2 on either side of the cover)